Marketing is evolving daily, but blogging is a great way to consistently reach potential and current customers! Customers can find businesses easier than ever through blogs while learning more about a business and its goods. Blogs also provide another way to connect with customers through multi-channel marketing. They're a great way to create engaging and informative content at little to no cost. Check out some reasons why you should incorporate blogs into your marketing strategy!

We've shared tips and tricks for what you should do when it comes to improving your business social media, but it's also important to talk about what you shouldn't do. There is a lot of flexibility with social media, and when it's used the right way it can be a great tool for creating brand awareness and developing customer relationships. However there are some things that could do more harm than good when it comes to running a business account. To help you avoid those mistakes, we've put…

When you're seeking out a new restaurant, looking for your next binge-worthy show, or searching for the perfect pair of shoes, what do you do first? Prior to your own research, you'll likely ask your friends and family for their recommendations and put your trust in their suggestions. This is essentially how a referral program works! A referral program is a low-risk, high-reward marketing tactic that relies on word-of-mouth referrals. Existing customers will direct their friends, family, and…

Customer Relationship Management (CRM) tools allow you to centrally manage all of your business's interactions with both current and potential clients. They can help businesses maintain contact with said clients, manage operations, and boost profitability. Your business has a better chance of expanding faster if you concentrate on the relationships that you have with individuals. CRM tools provide a better approach to control the relationships and interactions with the outside…

Email marketing is a great way to communicate with your audience and generate new leads with minimal effort. One easy way to create consistent email content is to start a drip campaign! If you're new to marketing your business or you've never spent much time on email marketing, the idea of setting up an email campaign can seem daunting. Don't worry though! We'll cover the basics for you here and you'll be planning regular drip campaigns before you know it.