Word-of-mouth advertising has long been a great form of marketing for businesses. It has proven to be quite successful, with 90% of consumers stating that they trust recommendations from people they know. But the world of word-of-mouth has seen some changes since the Internet has come around. Check out how this advertising technique has evolved in the last several years:
Consumers Voices Are Louder Than Ever
Today, consumer discussions about your business are no longer limited to face-to-faceClick here to read more.
Generation Z has been left out of many businessesâ target audience because many consider this group of consumers too young to market to. We believe this is quite the mistake since the oldest members of this generation were born in 1997. Many of these consumers are already in the workforce or close to it. Excluding Generation Z from your marketing efforts could be a grave mistake, so we have a few suggestions for how your business can reach these new potential customers.
Give Them A Purpose
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There is a reason email marketing is still being used todayâbecause it works. While this form of marketing started many years ago, itâs still just as relevant and successful as ever. Emailing consumers can turn potential customers into paying customers and one-time buyers into consistent supporters. Many people remain unconvinced that this is still an effective marketing strategy, but we have proof for the skeptics out there.
While there are many reasons you should be implementingClick here to read more.
Your customersâ first encounter with your business is crucial. Itâs important that you make that experience count. While you may believe youâve won the customer as soon as theyâve visited your website, thatâs just not the case. In fact, 40-60% of digital users will open an app once and never log on again. In order to win these consumers over, you need to have a plan. Here are a few successful onboarding tips to help you get some inspiration:
What Are Your Expectations?
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Sponsoring is an affordable and easy way for your small business to get more exposure. Not only is it a great advertising opportunity, but your business is also making a positive impact on its community. The best thing about sponsorship marketing is that it does not have to be a big-budget project to make a significant impact. Whether you have the big bucks to spend or just your time, sponsoring can propel your business ahead of the competition.
What does âsponsorâClick here to read more.