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How to Make a Marketing Plan Sep 21, 2022 »

Marketing your business can be a feat, especially if you're just starting out. From branding, to research, to resources, and more, marketing contains a lot of logistics! Keeping organized is essential to success. Going in blind is a recipe for disaster. So make sure you're prepared to do it right the first time with a solid marketing plan!

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How to Optimize Emails Sep 02, 2022 »

When it comes to marketing, email campaigns are a great tool for any business. You can use emails for promotion, increasing customer interaction, or even to gain new clients! To have a successful email campaign though, you need engagement. It's not enough to just send out your email, people need to open them–bonus points if you get a reaction with any links or surveys you include. This is where email optimization comes in! Not sure where to start? We've got the tips and tricks you need…

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How to Write Good Website Content Aug 23, 2022 »

Your website is the start of a good relationship with your customers. Roughly 85% of consumers use the internet to discover and find local businesses! Additionally, 79% of entrepreneurs with a business website expect to grow at least 25% in the next three to five years. Your website acts as a one-stop shop for customers to find information about your business. So this investment is vital. Keeping your website up-to-date with good content not only keeps customers on your site longer but is more…

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The Key to Brand Consistency Aug 05, 2022 »

As a business owner, you'll spend a lot of time thinking about your brand. From the font you use to the products and services you offer, it's important to make sure your branding is cohesive on all fronts. So how do you do that? Consistency is the key.

Brand consistency is essentially making sure everything to do with your business is on the same page. Same logos, colors, tone, and message on all your platforms. This not only helps customers recognize your business, but it establishes your…

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Creating Customers for Life: Loyalty Marketing Tips Jul 22, 2022 »

Whether you're a restaurant owner with regulars that come in at least once a week or a plumber with customers that always call or recommend you for repair needs, every type of business can benefit from customer loyalty. In fact, it can cost up to five times more to attract new customers than it does to keep existing customers coming back. Loyal customers can also help businesses increase their profits, growth, and brand advocacy. Even if your business offers a one-time service or product, you…

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