What exactly is guerrilla marketing? Guerrilla marketing is an unconventional form of promotion that helps raise brand awareness. Itâs used primarily as a budget-friendly marketing strategy that utilizes creative content to get peoplesâ attention. Because its nature is so unconventional, we have some great examples for you.
Source: Marketing Ideas 101
Frontline is a great example to use. They sell flea and tick prevention products for dogs and used this unique advertisementClick here to read more.
Itâs finally October, which means Halloween will be here in no time. With the holiday soon approaching, many businesses will be incorporating some spooktacular Halloween marketing. Everything from decorating your store, offering limited-time Halloween products, and attending community fall festivals.
Itâs time to pull out all your eerie-sistable Halloween props and decorations. Your consumers will love to see your store dressed up with some spooky items. For example,Click here to read more.
Iâm sure youâve heard the phrase âYouâve got to spend money to make money.â While this might be true for some, itâs definitely not the only way to make moneyâespecially if you own a small business. Marketing on a budget can be done, and done successfully! Take a look at our guide on how to get the biggest marketing bang for your buck.
Ask for Referrals
Thereâs no harm in asking your consumers for a referral. Just remember to be confident in your abilitiesClick here to read more.
As a marketer, itâs important to acknowledge the value behind a content strategy that displays your businessâs purpose aside from collecting sales, such as a worthy cause, giving back to your community, or taking a stand. Success can be found in writing content with a purpose, but it takes more than content creation. Your business needs to show authenticity. Consumers want to see you getting involvedânot just read about it. Build a long-term, purpose-driven strategy with a few ofClick here to read more.
Millennials are considered anyone born between 1981 and 1996, making this generation of consumers ages 23 to 38 in 2019. This group of consumers is known to be one of the most diverse generations we've had to date, which has left many marketers unsure of how to successfully engage such a varied group.
With such a broad demographic, it can be difficult to nail down the right marketing strategy. The best way to develop the right plan is to learn more about millennials and what marketingClick here to read more.