There are several advantages to using Facebook live and if you're unaware of them, then you're at the right place. Facebook live is a live video streaming service that allows you to showcase live footage to your followers. Since it's official debut, this service has grown in popularity, with 78% of online audiences now watching video on Facebook live.
Advantages of Facebook Live
You might be wondering, "How would this service benefit my business?." Well for starters, video content sees 3x theClick here to read more.
Instagram has been soaring in popularity since its beginning. Now, over one billion people are actively using this social platform, and that number will only continue to grow. The platform began as a way for people to share images with the world, but recently that has expanded. Now Instagram is offering a new video service called IGTV. This service is a whole new experience for consumers and businesses, specifically for marketers. Take a look at our suggestions for marketing with IGTV.
What'sClick here to read more.
Did you know that there are 25 million businesses around the world using Instagram for business? Did you also know that 200 million users go to at least one business profile a day? In fact, Instagram's audience is more engaged than those of Facebook and Twitter. If you're not sure how to get started effectively using an Instagram business page, that's okay! We have a guide for you with steps to get you started.
Step 1: Sign up for an Instagram business account
If you have an InstagramClick here to read more.
Social media is constantly changing, which means what's most effective today won't be effective down the road. It can be hard to keep up, but if you can these platforms can be very useful in gaining exposure for your business. The hardest concept to understand is the difference between organic and paid social media. Understanding what makes these different is important and can aid you in your marketing efforts. That's why we've broken it down for you:
What do they mean?
What exactly does organicClick here to read more.
Last week we talked about why using video content in your marketing strategy is so important. This week we have a great tool for you to use that will help you easily create videos for your business. The program is called Animoto and it's perfect for beginners and experts alike. Check out why Animoto is such a great marketing tool!
Animoto has several advantages for consumer use, including increased sales, more traffic, and eye-catching content. Many consumers have stated that videoClick here to read more.