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The Value of Referrals Jan 18, 2021 »

Referrals happen when a current customer of your business shares what they like about it to a potential customer. This could be a friend, family member, or even a stranger. Either way, this word-of-mouth has a huge impact on the growth of your business. We’re here to teach you about the value of referrals and how to get them.

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Creating Brand Equity Jan 11, 2021 »

What does it mean to have brand equity? How do you manage it? What are the benefits? We're here to give you some tips on creating brand equity for your business and why it's important.

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Social Media - What's that? Dec 29, 2020 »

Social media can be a fantastic tool for your business. It can provide many benefits and give you an advantage over your competition. But how do you get followers and create a more loyal customer base?

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Improving Your Virtual Customer Service Nov 25, 2020 »

We all know that customer service is one of the most critical functions of your business. Without showing your customers that you support them and hear their needs, you risk losing your credibility as a business. During 2020 we have discovered the importance of upkeeping your online business and how it can help keep you afloat when you can't be face to face with your customers. Customer service comes in many shapes and forms and should not be ignored, especially when it comes to your virtual…

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Increasing Brand Awareness Oct 07, 2020 »

The free market can be a remarkably competitive place, and if you don't know how to play your cards correctly, it's easy to be overlooked by customers who may need your products or services. Part of having a hand in this competition is the ability to be easily recognized by potential consumers. You want to stand out from the crowd and give buyers a reason to choose your brand over others. Spreading awareness can be crucial to making a name for yourself and your business. When people are…

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