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Using Canva For Social Media Jun 21, 2019 »

Social media is an important part of marketing that needs constant attention. Creating eye-catching visuals is the best way to connect with your online audience. We know a great tool to help you with that process. Canva is an easy-to-use, web-based design program that is perfect for creating graphics for Instagram, Facebook, Twitter, and more. Use Canva to help you grow your social media presence with these tips:

Facebook Cover Photos

When consumers click on your Facebook page, the first thing…

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Small Business Marketing Jun 14, 2019 »

Nowadays, big corporations are utilizing national TV commercials and famous influencers, but these marketing strategies aren’t always as effective for smaller companies. Small businesses have a smaller consumer base. Their target demographic is a local audience—national campaigns are not affordable or feasible. To be visible to your local consumers without breaking the bank, use these tips to reach new potential customers!

Brand Your Business

You need to effectively communicate what…

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Using Retention Marketing Strategies Jun 07, 2019 »

Keeping your customers satisfied can be a tricky business but it can be done with successful retention marketing. You can increase a customer's lifetime value this way, and in turn, increase your company's profit margin. But why is this so important? It costs seven times more to attract new customers than it does to retain existing ones. In fact, a 5% increase in customer retention can bring up to 125% in profits. By utilizing retention marketing strategies, you are saving money and building…

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Developing a Content Marketing Strategy May 31, 2019 »

Most businesses have a marketing strategy, but many are lacking a crucial part. 63% of businesses do not have a content strategy. Establishing a plan of action for your content is a necessary step that will help you achieve your overall business goals. With that being said, it's important to know what's included in a content strategy:

  • Set goals for your content; particularly ones that will aid in gaining more exposure, leads, and conversion rates
  • Define performance indicators for analyzing your…
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The Value of Audience Interactions May 24, 2019 »

Being able to understand and connect with your audience is very crucial. In fact, 91% of B2B marketers establish and build a community using content and social media marketing. Your goal is to begin new customer relationships, maintain your existing ones, and listen/respond to consumers. In doing this, you are establishing trust and understanding while expanding your social reach. You may not think people will be listening, but by putting yourself out there and joining the conversation, your…

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