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Welcome to Our Blog!

Guerrilla Marketing Oct 11, 2019 »

What exactly is guerrilla marketing? Guerrilla marketing is an unconventional form of promotion that helps raise brand awareness. It’s used primarily as a budget-friendly marketing strategy that utilizes creative content to get peoples’ attention. Because its nature is so unconventional, we have some great examples for you.

Frontline

Source: Marketing Ideas 101

Frontline is a great example to use. They sell flea and tick prevention products for dogs and used this unique advertisement…

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Halloween Marketing Tips Oct 04, 2019 »

It’s finally October, which means Halloween will be here in no time. With the holiday soon approaching, many businesses will be incorporating some spooktacular Halloween marketing. Everything from decorating your store, offering limited-time Halloween products, and attending community fall festivals.

Spooky Decorations

It’s time to pull out all your eerie-sistable Halloween props and decorations. Your consumers will love to see your store dressed up with some spooky items. For example,…

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Marketing On A Budget Sep 27, 2019 »

I’m sure you’ve heard the phrase ‘You’ve got to spend money to make money.’ While this might be true for some, it’s definitely not the only way to make money—especially if you own a small business. Marketing on a budget can be done, and done successfully! Take a look at our guide on how to get the biggest marketing bang for your buck.

Ask for Referrals

There’s no harm in asking your consumers for a referral. Just remember to be confident in your abilities…

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Developing Purpose-Driven Content Sep 20, 2019 »

As a marketer, it’s important to acknowledge the value behind a content strategy that displays your business’s purpose aside from collecting sales, such as a worthy cause, giving back to your community, or taking a stand. Success can be found in writing content with a purpose, but it takes more than content creation. Your business needs to show authenticity. Consumers want to see you getting involved—not just read about it. Build a long-term, purpose-driven strategy with a few of…

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Millennial Marketing Sep 13, 2019 »

Millennials are considered anyone born between 1981 and 1996, making this generation of consumers ages 23 to 38 in 2019. This group of consumers is known to be one of the most diverse generations we've had to date, which has left many marketers unsure of how to successfully engage such a varied group.

With such a broad demographic, it can be difficult to nail down the right marketing strategy. The best way to develop the right plan is to learn more about millennials and what marketing…

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