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Increasing Brand Awareness Oct 07, 2020 »

The free market can be a remarkably competitive place, and if you don't know how to play your cards correctly, it's easy to be overlooked by customers who may need your products or services. Part of having a hand in this competition is the ability to be easily recognized by potential consumers. You want to stand out from the crowd and give buyers a reason to choose your brand over others. Spreading awareness can be crucial to making a name for yourself and your business. When people are…

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Building Your Brand's Credibility Oct 01, 2020 »

Gaining the trust of your potential customers is a necessary step in helping your business grow. That's why building credibility is such a big deal. Credibility means that others look to you as a reliable resource and trust you to do a good job when they're doing business with you. Building credibility won't happen overnight–it has to be earned, just like respect. Establishing your credibility shows that you are committed to your business and that you're serious about providing real…

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Online Engagement: Hosting a Digital Scavenger Hunt Sep 11, 2020 »

Keeping your audience engaged is extremely important, especially right now. One of the ways you can do this is by featuring a digital deal scavenger hunt! This is a fun and exciting way to engage with your audience and drive traffic back to your website. Here's how you can do your own digital scavenger hunt

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Your Online Store vs. Your Physical Store Aug 11, 2020 »

In light of COVID-19, many wholesalers and retailers have had to step back from their brick-and-mortar shops and focus more on their online stores. Though brick-and-mortar stores give numerous benefits, like a reliable location and a gathering place for your customers and employees, your online shop is just as important and provides an array of benefits.

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The New Normal: Wholesalers & Online Sales Jul 10, 2020 »

The COVID-19 pandemic has impacted many parts of life for people all around the globe. As social distancing has become standard, shopping in brick and mortar stores has declined substantially. Consumers are turning to online shopping to fill that void, with many spending up to 30% more online in recent months. Though this increase in online sales is a good thing, retailers are in need of wholesalers now more than ever and one thing is for sure: eCommerce is booming, and wholesalers need to get…

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