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TikTok Talk Apr 28, 2022 »

One of the most common tips you'll get as a small business owner is being active on social media. This resource is invaluable. It's open to all (usually for free) and gives you a chance to engage with your customers, stay informed about their likes and dislikes, and seek out potential customers. If you aren't already taking advantage of that, it's never too late to get started!

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Beating the Algorithm Mar 28, 2022 »

Marketing your business can be intimidating. There's a lot of things to consider when deciding how you're going to represent your brand. However, it is SUPER important to be involved in digital marketing. The internet is where everything is happening and where many people get their information. There's tons of platforms out there for you to get started, but there is one platform we recommend getting on no matter what—Google.

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Google Business Profile: Everything You Need to Know Dec 10, 2021 »

In a growing world of technology, there are many ways to be found on the internet. Among those ways is Google. Google is the #1 leading search engine globally, thus making it an essential tool for the success of your business. Google provides several ways for companies to be found, but one of the most important tools it offers is a service called Google Business Profile.

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Strategic Writing: Cut the BS Nov 04, 2021 »

Did you know that there are different types of writing? You may have heard of a few like creative writing, professional writing, or academic writing, but what about strategic writing? While it might be a new type of writing for you, it's actually one that you are probably already using to an extent. Let's take a closer look:

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The Reality of Social Media Oct 20, 2021 »

We all know that social media has become a huge part of the way we promote and communicate with customers, but what can you actually expect to gain from using social media as a business? It's a valuable tool, that's for sure, but it does come with some limitations and it sometimes doesn't provide certain things you might want or need. Let's look at some things to consider when it comes to social media expectations:

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