Did you know that there are 25 million businesses around the world using Instagram for business? Did you also know that 200 million users go to at least one business profile a day? In fact, Instagram's audience is more engaged than those of Facebook and Twitter. If you're not sure how to get started effectively using an Instagram business page, that's okay! We have a guide for you with steps to get you started.
Step 1: Sign up for an Instagram business account
If you have an Instagram account already, make sure it's specifically a business page. The business pages have access to great features and tools, like analytics. If your page is a personal account, you can easily convert it to a business profile by choosing it in your account settings.
Step 2: Develop an Instagram strategy
Know who your target audience is and do your research about how to engage that audience on Instagram. You should also define your goals and objectives for using Instagram, which will help you stay on track and hone in on the perfect way to connect with your customers. You should also consider what your posting schedule will look like. It's important to be consistent on your page and post relevant content with the correct calls-to-action. Once you start posting, you'll receive analytics over your business profile and can use this data to improve your strategy.
Step 3: Optimize your business profile
Your Instagram bio can only be 150 characters long, but it's essential that you explain to consumers who you are, what your brand is all about, and why they should care. Your profile picture should be consistent on all your social platforms if you use others as well. For many companies, using their logo is the best way to help consumers identify your brand. Also, make sure your profile is completely filled out and up-to-date.
Step 4: Start posting
Now it's time to start posting on your page! Get creative with how you display your products/services. Focus on the solution you provide, not the products you sell. By doing this, you are showing how you add value to consumers, which is much more desirable than just posting about your products/services. Make sure what you are posting is also visually pleasing and has the right hashtags that will connect you with the right audience. The better your page looks, the better you look, and the more likely you are to get more sales.
Step 5: Analyze and adjust
Social media can be a lot of trial and error. That's why utilizing analytics to track your progress and find room for improvement is so imperative. Checking them regularly is important to help you see whether you're meeting your goals or not, and how you can improve and engage a larger audience. Don't be a stranger to the useful tools Instagram has for you, instead, get familiar and navigate your way to more exposure and in turn more sales!
Instagram can be intimidating if you're unfamiliar with this social platform. But with a little research and hard work, you can easily use this to expand your business. Not sure you can manage it all by yourself? Contact us and ask your representative about our social media services!