Most businesses have a marketing strategy, but many are lacking a crucial part. 63% of businesses do not have a content strategy. Establishing a plan of action for your content is a necessary step that will help you achieve your overall business goals. With that being said, it's important to know what's included in a content strategy:

• Set goals for your content; particularly ones that will aid in gaining more exposure, leads, and conversion rates
• Define performance indicators for analyzing your content’s current progress
• Establish different content for each segment of your target audience. The more personalized content you can provide, the better!
• Decide on a plan for developing and re-purposing content
• Develop different approaches for connecting with consumers on diverse channels

A content marketing strategy is not just about blogging—it’s about social media, video, email, podcasts, influencer’s, and much more. Consumers see lots of content every single day and on many different devices, so in order to connect with them, it’s important that you maintain a consistent presence on multiple channels. Your content should be diverse, engaging, and relevant. 91% of marketers have reported using content marketing to reach their target demographic, which means you have a lot to compete with. But don’t be discouraged—you can get the results you desire by developing a strategy for your content. You’ll make an impact on your audience that they can’t ignore. Let us know in the comments how this strategy helped you!