Every marketer's goal is to get more exposure because more exposure means more potential customers and therefore more sales. If you're already providing creative advertising and quality customer service, then what more can you do? We have the answer—employee engagement. 46% of consumers will abandon a brand if its employees are not knowledgeable or have a bad attitude towards the brand.
It makes sense that consumers value the opinions of employees. Employees have consistent interaction with their company and are the face of the brand. If your employees think highly of your company, then they are a great source of reference to implement into your marketing strategy.
Before you begin, first things first—how can you build employee engagement? You have to take the necessary steps so that your employees understand exactly what your brand represents and what your company’s values are. It’s important that your values and their values line up since they are a representation of your brand.
The last thing you should consider: Are your employees happy? If they aren’t happy and don’t enjoy working for you, this will be a problem. You need to make sure your employees are well taken care of and that they are surrounded by a positive work environment. If you can do both these things, your potential for establishing quality employee engagement will increase.
Employee engagement is the perfect opportunity for your company to gain more customers. Start utilizing employee engagement and get the extra exposure you’ve been looking for!