Last week we talked about why using video content in your marketing strategy is so important. This week we have a great tool for you to use that will help you easily create videos for your business. The program is called Animoto and it's perfect for beginners and experts alike. Check out why Animoto is such a great marketing tool!

Why Animoto?

Animoto has several advantages for consumer use, including increased sales, more traffic, and eye-catching content. Many consumers have stated that video influenced their decision to buy a product or service. That's why utilizing video on your website and social media can positively affect your bottom line. Consumers are also more likely to watch a video than to read text-based content. By placing videos where your audience is likely to see it, you can effectively acquire more traffic than before. Lastly, this kind of eye-catching content is sure to get mroe interactions than static images and text. It encourages interaction more than other forms of content and can help you form a relationship with your customers.

How To Use Animoto

To get started using this program, we have a few steps to help guide you through the process. There are two types of video builders available to you. The slideshow video builder and the marketing video builder. The slideshow builder, "lets you create a slideshow video using one of our more than 100 video styles. You can add licensed music, captions, text slides, photos, and video clips." The marketing builder gives you access to those same options, but also offers, "voiceover, photo collages, text over video, text customization, including color, font, and layout, and control over the timing of individual photo blocks." Read more about it here.

They also have several video templates available to help you get started and find a design that fits you and your business. If you prefer to have more design control, you can also start from scratch and create a template that works for your needs. You can also add your own photos and videos or use anything from the Getty Images stock library. Once you've uploaded your photos, you can get started on making it your own. Use the customizable options to your advantage! You can even alter your videos to be optimized for social media and include your company logo as a watermark on all your slides to help increase brand awareness.

Success Story

If you're still not sure this program could work for you or be effective, then check out this story about Crate and Barrel. While big companies have the means to hire videographers, that isn't always a good option for every business. Crate and Barrel decided to go a different route and use Animoto to create a video for their upcoming spring catalog. This was a much better choice for them as they did not have the time or money to hire a professional videographer. They used their own photos from the catalog and finished the video in a day, driving traffic and impressions, clicks and shares, on their social platforms. With zero videographers, Crate and Barrel managed to receive around 155,000 impressions from that video alone.

Ready to start using Animoto? Then check them out on their website and start using this great marketing tool today!