Facebook launched Creator Studio last year and it has become a great tool for businesses to help post, manage, and analyze their content. This powerful addition to Facebook is something every business should be utilizing. Not sure how to use Creator Studio? Then check out our step-by-step guide on using this new tool to elevate your social media presence.
To access Creator Studio, go to your Facebook page and click on 'Publishing Tools' at the top.
Then, click on 'Creator Studio' on the left-hand side.
Here is the home page for Creator Studio where you can access all the different features available to you.
You can go to your Content Library and view published and schedule posts, as well as see the date they were or will be posted, details about each post, and other information.
If you click on the 'Insights' tab you can check out the analytics for your content. Here is the Insights - Performance page where you can view video insights such as minutes viewed, organic vs. paid engagement, and other analytics.
The Insights - Loyalty page gives you information about your loyal followers, such as follower activity, number of returning viewers, and the number of net followers your page currently has.
You can also check out the other tabs on the left-hand side such as your 'Inbox', 'Monetization', 'Rights Manager', 'Saved Collection', and 'Settings'.
To post to your Facebook account from Creator Studio, just click on the 'Create Post' tab and you can view your options for posting.
You can also link your Instagram account to your Facebook account if you haven't already and it will show up in Creator Studio as well. Here is the Content Library for Instagram:
You can view any content you've posted on Instagram such as posts, videos, carousels, stories, and IGTV.
You can also view Insights for Instagram. This is the home screen for the 'Activity' tab where you have access to audience interactions.
On the Insights - 'Audience' tab you can view your total followers and the age and gender of those followers.
To post to your Instagram account from Creator Studio, just click on the 'Create Post' tab and you can view your options for posting.
Creator Studio is a very valuable tool for your page. Easily track, manage, and post content all from one place. Get started using Creator Studio today!