If you're a wholesale vendor, you know how important it is to make a good deal with a buyer. Your business relies on establishing a longtime relationship with a buyer who loves your products enough to sell to their own customers in their store.
You might be an industry veteran, or you might be someone who's just starting out in the wholesale industry. Either way, you might be struggling to get your products into the hands of hungry buyers.
If you're looking for some direction in the wholesale business, and want to know how you can score even more sales than ever, check out our four simple tips for earning more wholesale sales!
There are two types of customer service: customer service between a buyer and retailer, and customers service between a retailer and their wholesale supplier.
As a wholesale vendor who's looking to establish a good relationship with a retailer, you need to make sure you are always practicing professionalism and courtesy. You have to be willing to take that extra step to make sure your retailer gets the service they need from you, while at the same time making sure you get a fair deal with them.
If someone is looking to buy your products and sell them in their store, they're looking for someone they can trust. But they're also looking for how simple it is to work with you.
Make ordering from you as easy as possible, so they never have to call you with a complaint about how hard it was to contact you, or how slow your response time to their requests were. If possible, after establishing a relationship through an in-person or phone conversation, create a way for them to re-order their stock through an online service. Retailers don't want to have to wait around to restock their supplies. With an online service, they can reorder their stock and pay for it immediately, and they can do so months in advance!
Discounts are great. Everyone loves getting an awesome deal on a product or service they love. You can do the same thing for your loyal buyers by offering amazing discounts. These incentives could be in the form of discounted prices for bulk purchases, special offers for people who have been with you longer, or even a nice "Welcome" package that could be sent to their business, as a way to say "Thanks for doing business with us. We appreciate you."
If you're in the process of trying to attract new buyers to your business, one of the ways to attract them is through an awesome campaign.
The way your business looks to curious consumers is just as important as the products and services you offer them. Make sure that your campaign to attract new customers, whether it be through advertising, social media posts, or in-person pitches, comes off as professional, aesthetically pleasing, and worth their time.
Contributor Caleb Hennington is a 24-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and binge-watching shows on Netflix.