AI, or Artificial Intelligence, is the expansion of computer operations able to complete tasks that normally require human knowledge, such as speech comprehension, decision-making, and translating. AI is becoming more and more prominent in the marketing industry and has come a long way since the beginning of its time in the 1950s. But how is it affecting content marketing? How can you use it to your advantage?
Making Things Personal
AI is able to create highly personalized marketing messages, allowing you to give your consumers a more vivid and personal experience. Algorithms help AI analyze everything from a user’s demographics to the time of day they’re looking at the content. This can help you create a better picture when it comes to the content you’re posting. Facebook and other social media platforms are great examples of this. They analyze every user’s actions on the site, allowing them to deliver personalized ads and content that suits each individual user. Personalization is very important, and you can use it to your advantage to help increase your sales. To make content more personal, you could use consumer’s data to provide relevant content to your audience. You could also utilize omnichannel marketing campaigns, allowing people to consume content on their preferred device.
Generating Content Automatically
Natural Language Generation (NLG) is another example of AI that utilizes algorithms to translate data to human-like language. You’ve likely read content generated by an algorithm and not even noticed. By using AI, you can easily and automatically generate your content for merchandise updates, or even reports. Your articles may not be written by humans, but rather pieced together using a series of data and algorithms that can replicate the way we, as humans, speak. Organizations such as the Associated Press, Yahoo, and even Fox have been using these methods for a long time. Although we are still a ways off from having robots be able to create all of our content, there are a few things you can do to save some time.
Is This The End of Content Marketing As We Know it?
Quite the opposite, actually. Now that we have this technology, marketers have the ability to go even deeper into the content creation process. Instead of creating every piece off the top of your head, whether it be a blog post, commentary, or even a video, every piece can be well-planned and personalized to your consumer's needs. This will allow you to predict what content will have more success, so you can continue to create more personalized, creative content.
Though technology has come a long way over the past few years, people will always crave having connections with humans. Despite the fact that automated, content-creating AIs may be ever-changing and constantly on the rise, people will always want personalized, creative content. That content is and always will be incredibly powerful.