Small Business Saturday is coming up on November 30th, and it’ll be here in no time. “Small” might be in the title, but this day is HUGE for small business owners. Millions of shoppers turn out for Small Business Saturday every year. That’s why it’s so important that your business is participating and marketing this event to your consumers. If you’re a little late to the game or need some help brainstorming, we have a few ideas that can help you get started.
Let Them Know You're Participating
The most important thing you can do is let people know your business will be participating in Small Business Saturday. Post about it on social media, highlight it on website banners, and send out emails to your subscribers to remind them about the event.
Tell Them Why It's Important
Not everyone knows what Small Business Saturday is, or the importance of it. That’s why it’s crucial that you tell them what it is and why they should care. In 2016, over one hundred million people had already gone shopping by the time Black Friday rolled around. Your customers will have their wallets ready, so make sure they’re making purchases with you and not your competitors.
Give Them An Incentive
While discounts and sales are always an eye-catcher to consumers, there are other incentives you can offer your customers that big corporations cannot. Consider the services that only a small business can provide, like special gift wrapping, home delivery, and personal shopping assistance. This is a great way to beat out the larger competition because consumers want to feel like they matter to you.
Small Business Saturday is a great opportunity for you to increase sales and gain new customers. Take advantage of this event and let them know why they should spend their money with you!