Social media messaging has blown up in recent years. This popular online tool has appealed to many consumers, and now marketers have found ways to use these messaging apps for business purposes. With consumer use of this technology steadily increasing every year, get your business on board and use this tool to your advantage.
The most popular messaging apps are Facebook Messenger, WhatsApp, and WeChat. These applications are wildly popular, with many people communicating on one or more of these apps every day. Did you know that 1.3 billion monthly users are actively using Facebook Messenger? In fact, 2 billion messages are sent between consumers and businesses every month on this app alone. WhatsApp also features 1.3 billion active monthly users, with 55 billion messages sent per day.
More and more consumers are choosing to use social media messaging as a preferred line of communication with businesses. By using these applications, you can send direct messages to customers, which allows you to give a more personal response, therefore adding value to each user’s experience. You can also choose to send personalized automated messages to customers. This feature is great if you need more time to respond to each customer. You can also market with this feature by sending out event notifications and other announcements.
Use this new marketing tool to your advantage. It’s a great way to stay connected with your audience and give them a more personal interaction with you.