So, let's say you're a master at creating engaging and informative content that other businesses love to read. You have a few dedicated viewers who read your blog every time there's a new post. Then, you have the people who occasionally check out what you have to say, but it's not as scheduled. But what about those other people who may not know who you are, or know that you have a great blog? How do you reach them?
Thankfully, there are plenty of online services where you can share your content with other people, quickly and easily.
Zest is a great place to find curated content based on the things that you're interested in. Unlike the other services on this list, Zest is a browser extension rather than a website. You can add it to your Chrome browser easily by searching for Zest in the Chrome Web Store, and adding it as an extension.
Zest allows businesses to submit their own content to the service, to be reviewed and then displayed if it meets the company's criteria. So, if you think you have a great article that other businesses would love to read, submit it to the folks at Zest and watch your web traffic explode!
Medium is an online blogging service that's free for anyone to use, whether they're a business or a regular Joe looking to get their writing out to the rest of the world.
They make it easy to sign up for an account, and immediately begin writing and publishing your own blogs. The great thing about Medium is their dedication to showing off the best content on their website. They have featured posts that show up on both the homepage of the website, and through their Daily Digest that's sent out to millions of subscribers. They also have a fantastic app that makes reading and writing blog posts a simple task, with just a few clicks of a button.
You might already have a personal LinkedIn account, or a Company Page for your business, but have you ever taken advantage of the robust blogging tools that LinkedIn affords its users?
LinkedIn Pulse is a built-in blogging tool for any member of the professionally-minded social media user to use. Simple click the Write An Article button on your account's home page and get to writing!
Although you can't post directly to your Company Page through Pulse, you can share your Pulse content to your Page by clicking the Share button. LinkedIn Pulse is a great way to reach millions of business men and women in an instant.
Facebook, Twitter, Instagram, Pinterest; all of these websites have become synonymous with the word social media. And they're still fantastic places to share your content and drive traffic to your website.
Besides posting your content to your page, you can also spend a few dollars and send out your content as a sponsored post. Sponsored posts are really popular on both Facebook and Instagram, and research shows that they work. The average cost per click on Facebook is about $1.72, and that relatively low cost of advertising results in more click-throughs and traffic to your website.
Taboola promises to grow your website's revenue, engagement, and audience thanks to its leading discovery platform. When you work with Taboola, you submit the content that you want to promote to them, and they place it across the internet attached to relevant articles that will drive traffic to your website.
Have you ever seen those "related stories" located underneath an article your reading? Well, that's what Taboola does for you. They claim to reach 88% of U.S. internet and 1 Billion unique visitors globally every month with their unique traffic driving service.
Getting your content out to hundreds of thousands of people doesn't have to be a difficult project. Use one of these simple services and see how much new traffic you can bring to your website!
Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and binge-watching shows on Netflix.