YouTube has become one of the largest platforms on the Internet, which is why we believe it could be a great marketing tool. In fact, it is the second most popular website around the world. With a rise in popularity for video content, using video marketing is a strategy you can't miss out on. Showcasing your products and services with a professional video is a great way to promote your business, which is why YouTube is the perfect platform to help you expand your reach.
Here is our beginner’s guide to using YouTube in your marketing strategy:
Develop A Plan
Before you dive in headfirst, it’s important that you come up with a plan by defining your goals. By having clear objectives, you can easily track your progress, giving you the chance to strategize and adjust when needed. Once your goals are nailed down, set a schedule for posting content on YouTube. The most successful users stick to their schedule and have done their research on the best times to upload content.
Decide On Content
Now that you have defined your goals, it’s time to decide what kind of videos you want to create. Think of your target demographic—what kind of videos are getting their attention? It’s also a good idea to try different things and see what works best for your business. Here are a few examples:
Listicles - Listicles illustrates different ways consumers can use your products or services. While these videos are meant to be informative, don’t be afraid to have some fun and be entertaining.
How-to - How-to videos can show customers how to use your products and services. This is especially important if you’re selling something that’s a new concept for most consumers.
Behind-the-scenes - Behind-the-scenes videos offer users the chance to get a look at what goes on in the background. These videos show customers that there’s more to your business than just your products/services.
Testimonials - Testimonials are a great option because you’re getting real customers to recommend your business to other consumers. Customers care more now than ever about positive reviews and recommendations, so include this content whenever possible.
When used correctly, YouTube is a great platform for expanding your business to new potential customers. Make sure you’re implementing this tool into your marketing strategy—you won’t regret it.