Facebook has become a great tool for marketing. When used correctly, a Facebook business page can help you connect with existing and new customers. This form of marketing is much cheaper than traditional advertising and has many benefits, such as:
Brand Awareness - Facebook is one of the largest social channels in the world, which gives business pages plenty of exposure. With such a large presence, you can easily raise awareness for your company and what you have to offer consumers. The more you effectively use your page, the more potential customers you could reach and the more they will recognize your brand.
Website Traffic - When posting on your page, you want to be creative and include relevant content that encourages consumers to visit your website. Including calls-to-action, such as a link to your website, is a great way to do it. This will help maximize traffic and encourage more sales.
Targeted Advertising - With your business page, you have the option to run advertisements on the social platform. You can choose your price and how long you would like it to run. With pricing, you can set a specific amount per day or the total amount you want to spend. Facebook has the capabilities to let you choose the target demographic for the ad, focusing on the location, age, gender, and interests of the audience.
Business Leads - Once your page is up and running, you will start to acquire 'likes' and 'followers'. Use these consumers as a starting point when assembling sales leads. You can also consider having competitions or giveaways that encourage consumers to leave their contact information so you can build your marketing lists.
Customer Service & Feedback - Facebook allows communication between you and your customers. Messenger is the best way to have direct contact with them and build those personal relationships. It's quick and easy to respond, giving you both a direct stream of communication. Consumers comments and reviews are a great way to gather feedback from them and help define the strengths and weaknesses of your company. This grants you the opportunity to learn and find areas for improvements.
Monitor & Enhance - On your business page, there is a tab called 'Facebook Insights' that you can utilize. It provides data from your page to help you understand what content works best for your business. Also included is information about the number of people your page and posts are reaching, how much engagement you're receiving, and what demographic is connecting with you.
These advantages make the time and effort managing your page worth it. You don't want to miss out on an audience already out there looking for you. Not sure if you have the time or skills to manage your own business page? Then give us a call and ask about our social media services!